M&SGOLF & CONNECT
EN한국어

AN M&S EXPERIENCE PROPOSAL

M&SGolf &
Connect.

Discover Hoiana through coastal golf,
thoughtful hospitality, and a little connection.

View the event concept Explore the guest journey

HOIANA, VIETNAM · GOLF. HOSPITALITY. CONNECTION.

AI-generated concept film
9 holes, thoughtfully hostedKorean-friendly hospitalityDinner with M&SStories that travel further

THE CONCEPT

A memorable first visit.
A reason to return.

An afternoon on the course. An evening around the table. A new connection to Hoiana.

M&S Golf & Connect proposes an intimate golf-and-dinner experience for Korean-speaking guests. From the first welcome to the final conversation, thoughtful local hosting is designed to make discovering the destination feel effortless.

More than a one-day gathering, it is an invitation to return independently—and to share the experience with others.

Explore the partnership opportunity

WHY IT MATTERS

A personal welcome.
A wider possibility.

A personal invitation can make a destination feel closer.

The concept aims to introduce new visitors to Hoiana, create a premium first impression, and encourage recommendations within Korean-speaking business and community networks.

Golf becomes the starting point for discovering the resort’s wider hospitality—and for future visits on guests’ own terms.

Concept scene of an elegant golf host welcoming a guest onto a coastal courseTHE PROPOSED SETTING / HOIANA SHORES

THE EVENT AT A GLANCE

A small circle.
An open horizon.

Proposed venue
Hoiana Shores Golf Club, Vietnam
The round
9 holes, hosted by M&S
The group
9 invited guests + 3 hosts
The season
October concept · date to be agreed

Course arrangements, hosting, weather planning and final availability are subject to coordination.

THE FLIGHT STRUCTURE

Three flights.
One shared experience.

One dedicated host and three guests in each flight. A considered group size keeps the experience personal and the course flow comfortable.

Flight 01

2:30 PM
HostGuestGuestGuest

1 host + 3 guests

Flight 02

2:40 PM
HostGuestGuestGuest

1 host + 3 guests

Flight 03

2:50 PM
HostGuestGuestGuest

1 host + 3 guests

12 participants · Maximum four players per flight · Proposed consecutive tee times

THE GUEST JOURNEY

Let the day
unfold beautifully.

From the first welcome to dinner, each transition is intended to feel unhurried and thoughtfully guided.

2:30 PM

The first tee, together.

Flight 1 begins the proposed nine-hole experience with one host and three guests. A warm welcome and course orientation set the tone.

Illustrative local schedule. Tee times, pace of play and seasonal conditions are to be confirmed. Select a moment to explore the flow.

THE INVITATION

Every detail.
Considered.

The intention is a complimentary, hosted experience for invited guests—warm, seamless and elevated.

Final inclusions depend on sponsorship and operational agreement.

  • 01

    A hosted 9-hole round

    A personal introduction to the course.

  • 02

    Golf cart & caddie fee

    Proposed support for a comfortable round.

  • 03

    Dinner & drinks

    A relaxed evening hosted by M&S.

  • 04

    Attentive guest support

    Guidance and continuity throughout the day.

THE HUMAN TOUCH

A warm welcome.
In a familiar language.

Local knowledge. Korean-friendly support. Genuine hospitality.

The proposed model pairs each flight with a polished local guest host, with Korean-language support planned throughout the experience.

Resort orientation

Language & conversation

Golf-day coordination

Dinner hosting support

The hosting team and language availability remain to be confirmed. Travel welcome coordination can be considered where appropriate.

Concept scene of a local golf host offering a warm welcome
Hospitality that helps the whole day feel connected.
Concept scene of two hosts welcoming guests on a warm sunset terrace

AFTER THE FINAL PUTT

Good company.
Longer conversations.

Dinner and drinks with M&S are proposed as the natural close to the day. A relaxed setting to exchange stories, deepen connections and discover Hoiana’s hospitality beyond the course.

6:30 PM THE PROPOSED EVENING BEGINS

THE MARKETING OPPORTUNITY

One gathering.
A wider invitation.

The experience is intended to become an awareness campaign, introducing Hoiana through the stories, perspectives and networks of its guests.

BEFORE THE DAY

Build anticipation.

Sponsored event videos, M&S website features and invitations through Korean-speaking communities and relevant networks.

DURING THE EXPERIENCE

Capture the feeling.

Thoughtful golf, resort and hospitality content that reflects the guest journey and the destination atmosphere.

AFTER THE VISIT

Keep the story moving.

Short-form films, social distribution and destination-led follow-up designed to encourage discovery and future visits.

MERCHANT SPONSORSHIP

Local partners.
A wider invitation.

Bring Hoiana into the places Korean visitors and residents already discover, dine and spend time. A proposed merchant network turns local goodwill into a shared invitation to the golf community.

01 / CONTRIBUTE

Useful offers. Local experiences.

Da Nang cafés, restaurants, spas, shops and travel businesses can contribute coupons, dining vouchers, service upgrades or other agreed incentives for community guests.

Each merchant sets the offer, validity, availability and redemption terms.

02 / BE RECOGNISED

A visible place in the community.

Participating sponsors can receive approved name and logo placement on event flyers, M&S promotional websites and event materials, alongside opportunities to introduce their business and welcome new customers.

Sponsor attendance can be discussed within the confirmed event capacity.

03 / SHARE THE INVITATION

More local doors to Hoiana.

With permission, partners display co-branded flyers and QR codes, share the community through their channels and refer interested Korean-speaking guests. M&S coordinates the enquiry route and the hosted experience.

Merchant participation and Hoiana co-branding remain subject to agreement.

HOW THE COMMUNITY REACHES NEW GUESTS

From a local recommendation to a first visit.

  1. Meet locally

    Merchant touchpoints in Da Nang and business introductions in Ho Chi Minh City reach Korean visitors, residents and community groups.

  2. Discover & enquire

    M&S promotional websites introduce Hoiana and the golf community, then guide interested guests to an agreed enquiry and RSVP route.

  3. Experience Hoiana

    Hosted golf, dinner and a thoughtful destination introduction create a first-hand experience, with merchant offers included where agreed.

  4. Return & refer

    Guests who opt in receive follow-up information, future community invitations and ways to plan independent visits or introduce friends.

This is a proposed partnership model. Listed businesses are outreach prospects; no merchant sponsorship or referral commitment is confirmed.

A COMMUNITY BUILT TO GROW

Start monthly.
Earn the next step.

The ambition is a regular golf community supported by local businesses. Increase the frequency when guest demand, the course and committed sponsors can support a consistently good experience.

01 / ESTABLISH

Monthly pilot

Start with the proposed intimate format. Test guest interest, merchant referrals, the golf-and-dinner experience and how easily guests redeem sponsor offers.

Review attendance, guest feedback and operating arrangements after the pilot.

02 / DEVELOP

Twice monthly

Add a second monthly date when there is sustained interest, dependable sponsor participation and agreed course availability. Refine the invitation and hosting from what we learn.

Expand only when the first format works well for guests and partners.

03 / SCALE

A weekly ambition

Build toward a weekly calendar with a broader merchant network, repeat participation and fresh introductions, while preserving the hosted experience and agreed capacity.

A shared growth objective; frequency and timing are not guaranteed.

THE CASE FOR HOIANA'S SUPPORT

A focused first investment.
A measurable case to grow.

Complimentary golf would give the community a compelling first invitation. In return, M&S proposes a coordinated local distribution effort that introduces Hoiana to relevant guests and encourages future independent resort visits.

THE PILOT REQUEST

Support a defined first experience.

Proposed complimentary 9-hole golf for 9 invited guests and 3 hosts, across the three flights described in this proposal.

  • Agree the date, tee times and participant capacity.
  • Confirm cart and caddie inclusions, and any excluded costs.
  • Approve the invitation, brand use and merchant sponsorship scope.
  • Set a review point before any repeat programme is committed.

THE PARTNERSHIP VALUE

One event. A wider introduction.

Merchant flyers, QR referrals, website promotion and business networks can extend the invitation beyond M&S's own audience. Sponsor incentives add reasons to engage, while the hosted visit lets guests experience Hoiana directly.

The intended benefit is greater awareness, relevant enquiries, stronger community relationships and future visits. Outcomes will be reviewed with Hoiana rather than assumed in advance.

MEASURE WHAT THE PILOT CREATES

A practical review, together.

  • Merchant QR referrals and enquiries
  • Verified guest attendance
  • Voucher and incentive redemptions
  • Guest feedback
  • Opted-in follow-up interest
  • Return enquiries and visits, where trackable

M&S and Hoiana would agree how results are recorded and reviewed. Pilot support does not imply an ongoing complimentary-golf commitment.

THE PLANNED OUTREACH

Local relationships.
A wider community.

We plan to approach businesses in Da Nang and Ho Chi Minh City through two complementary routes: owner and team invitations, and merchant collaborations that introduce customers to the golf community.

13candidate business listings

This is an initial outreach shortlist. Participation, sponsorship and promotional permissions are not confirmed. The listings represent venues and business groups, not necessarily 13 separate legal companies.

Explore merchant collaboration See the community growth plan

Da Nang

Nine listings, including nearby Hoi An and regional operators. The focus is local introductions, visitor referrals and offers that complement a day at Hoiana.

Café Montana Da NangCafé · gifts · local retail

Invite the operator to an owner golf social and discuss approved in-store QR promotion, customer introductions and a café or gift voucher.

Coordinate Montana and Seoul Garden as one outreach relationship to avoid duplicate approaches.

Business website
Seoul Garden Da NangLocal Korean restaurant · private dining

Explore an owner roundtable, dining vouchers and approved restaurant flyers that introduce customers to M&S Golf & Connect.

This listing refers to the local Da Nang venue. Outreach is coordinated with Café Montana.

Business website
Daegu Bakery Da NangIndependent café · bakery

Discuss owner introductions, permitted flyer and QR placement, and a bakery coupon that gives guests another reason to explore the local community.

Business website
Fly Da Nang Local Travel AgencyGolf tours · villas · travel

Discuss approved Hoiana golf itineraries, customer referral routes and how the hosted community experience could complement a visitor’s travel plans.

Business website
Prime Danang / Prime HouseVilla rentals · tourism · guest transfers

Explore introductions for villa guests, family and company retreats, and an invitation for the operator to join the business golf community.

Business website
Hancook / Hongdae BBQ / Seoul KimchiDining · restaurant group

Explore owner participation, dining incentives and restaurant sponsorship, with agreed visibility on event flyers and customer referral materials.

The public profile is historical. Current outlets and management must be reconfirmed before outreach.

Historical business profile · 2017
LIVIE / MNM HospitalityBoutique accommodation · serviced apartments

Discuss guest introductions, approved stay-and-golf concepts and invitations for hospitality operators to connect through the community.

Business website
Hwanine Korean Restaurant & CaféKorean restaurant · brunch café

Explore owner invitations, approved flyers and a dining offer that introduces interested customers to upcoming golf gatherings.

The available reference is a third-party venue listing; current operations and the appropriate business contact need confirmation.

Third-party venue listing
Audrey Nail & SpaSpa · nails · guest services

Explore family and companion experiences, an optional spa voucher, and reciprocal introductions for visitors interested in Hoiana.

Candidate supplied for review. Confirm the current branch and operator before approaching the business.

Ho Chi Minh City

Four listings for business introductions and planned destination trips. Participation would require a separate conversation about travel, timing and overnight arrangements.

BROS KOREA 1980s / DYK GlobalKorean barbecue · food & beverage

Invite the business to discuss a founder golf getaway, restaurant sponsorship and introductions through its customer and business network.

Business website
RED Interior Design & ArchitectureInterior design · hospitality spaces

Explore entrepreneur networking, hospitality-industry introductions and participation in a planned business and leisure visit to Hoiana.

Business website
Haru Cottage / Haru CaféIndependent café · pottery studio

Explore creator-community collaboration, family retreat introductions and a café or workshop incentive linked to the community.

Business links
PICC Korea / PICC VietnamReal estate · business consultancy

Explore business-owner networking and an approved business-leisure retreat, with introductions to relevant professional communities.

Business website

Public references help identify the businesses; they do not indicate an M&S or Hoiana partnership. Any offer, logo placement or customer promotion would be agreed with the participating business.

M&S × HOIANA · DIGITAL PROMOTION

The invitation,
already taking shape.

We are preparing websites to promote M&S and Hoiana, introduce the golf community and give local partners a destination to share. These sample sites are presented for review as the proposal develops.

The planned community content brings together upcoming gatherings, an introduction to Hoiana, participating merchant offers and a clear enquiry route. Partner flyers and QR codes can lead guests directly to relevant Korean-language pages.

These are review drafts. Content, offers and partner references require review and approval before use in the proposed campaign. The current samples include broader travel and hospitality content; dedicated golf-community pages are planned.

01 / KOREAN GOLF & TRAVEL

M&S Tours

Korean-language golf, travel and Hoiana discovery.

Open Korean preview
mnstours.com/ko/Review draft
Screenshot of the Korean M&S Tours website showing its Hoiana golf and travel introductionExplore the sample website

Visual preview · This site blocks iframe embedding. Select the preview to open the full website in a new tab.

02 / DESTINATION & HOSPITALITY

diadiem.info

A broader M&S hospitality concept for review and future golf-community alignment.

Open full preview
diadiem.infoReview draft

Interactive preview · Scroll inside to explore. If the preview does not load, use “Open full preview” above.

Concept image of hosts on a coastal resort pathGOLF. HOSPITALITY. CONNECTION.

CONTENT WITH A LONGER LIFE

Stories
worth sharing.

Planned content can translate a single event into reusable destination storytelling for M&S and participating partners.

  • Coastal golf & resort lifestyle
  • Dinner & hospitality moments
  • Social-ready short films
  • Optional guest reflections
  • Website & campaign visuals

Capture is subject to guest consent, venue permission and agreed usage rights. No guest testimonials are presented as existing.

THE PEOPLE WE HOPE TO WELCOME

A thoughtfully
selected circle.

The proposed invitation focuses on Korean-speaking guests who are curious about Hoiana, likely to return independently, and connected to communities where personal recommendations matter.

Business ownersProfessionalsGolf enthusiastsCommunity figuresFuture independent visitors

THE DESTINATION VALUE

A first impression.
A lasting connection.

New introductions

A considered opportunity for guests to discover the resort first-hand.

Community awareness

Welcoming stories with relevance to Korean-speaking networks.

Potential return visits

A memorable experience that can inspire independent inquiries and stays.

Shared visibility

Approved content and a foundation for future collaborative activity.

THE PARTNERSHIP OPPORTUNITY

Shaped together.
Hosted thoughtfully.

M&S welcomes a discussion on the support and coordination that would bring this proposed experience to life.

Golf experience

A defined complimentary 9-hole pilot for 9 invited guests and 3 hosts, with cart and caddie arrangements to be agreed.

Operations

Tee-time availability, access and on-course coordination.

Hospitality

Guest welcome, dinner arrangements and day-to-evening continuity.

Promotion

Approved merchant flyers, website promotion, sponsor visibility and tracked customer referrals.

Review the pilot request and measurement plan

Proposed collaboration points. No venue partnership or sponsorship is implied.

A CONSIDERED MEASURE OF SUCCESS

Beyond
the last hole.

Targets and reporting responsibilities should be agreed before launch. The focus is meaningful guest experience and destination interest.

Guest experience

Attendance, satisfaction and post-event feedback.

Content & awareness

Approved assets, reach, engagement and community responses.

Continuing interest

Follow-up inquiries, confirmed independent return visits and interest in another edition.

A FEW DETAILS

Good to know.

Is this event confirmed?

This is a proposal for discussion. The date, venue arrangements, hosting team, sponsorship and final inclusions remain subject to agreement.

How will the golf groups work?

Nine guests and three hosts would form three consecutive flights. Each flight would contain one host and three guests, with a maximum of four players.

What would invited guests receive?

The intention is to host the 9-hole round, cart, caddie fee, dinner, drinks and guest support. Complimentary inclusions will be confirmed after sponsorship and operational arrangements are agreed.

Who is the experience designed for?

Korean-speaking professionals, business owners, golfers and community members interested in discovering Hoiana through a hosted golf and hospitality experience.

Are the listed businesses already sponsors?

No. They are planned outreach prospects. Voucher terms, sponsor participation, flyer placement, logo use and customer referrals require agreement with each business.

How would the community grow?

Start with a monthly pilot, review demand and partner feedback, and consider twice-monthly and then weekly gatherings when course capacity, hosting and sponsor support allow.

What happens after the proposal review?

Agree the experience scope, responsibilities and budget; confirm course and dinner availability; align the hosting team and content permissions; then begin guest invitations and promotion.

AN INVITATION TO CREATE SOMETHING MEMORABLE

It begins with golf.
It stays with you.

Let’s introduce more guests to Hoiana through a day of warm hospitality, coastal golf and personal connection.

Review event flow Explore marketing value

PARTNERSHIP DISCUSSION

Let’s shape
the next step.

This proposal is ready for a conversation with M&S and the relevant Hoiana stakeholders. The discussion can begin with:

  1. Event date, tee times and course support
  2. Guest hosting, cart and caddie arrangements
  3. Dinner scope and sponsorship responsibilities
  4. Content permissions and promotional use
  5. Merchant vouchers, sponsor visibility and referral tracking
  6. Budget, success measures and approval owners

This panel is a discussion agenda. It does not submit a booking or send an inquiry.

Review collaboration points